no turning back
- CALLING.
- clarity
- CONNECTION.
- CONVICTION.
- courage
- CALLING.
- clarity
- CONNECTION.
- CONVICTION.
- courage
countdown to ALL IN:
Three days in Tucson where faith-led women stop circling success and cross into the room that changes everything.
Women who build extraordinary businesses aren't more gifted, smarter, or luckier. They simply got closer to the right people, the right ideas, and the right room. ALL IN is that room, built for the woman who knows she was created for more.
How will this experience change you?
WALK IN, WALK different
Step into a room where your calling is named out loud and your next move gets clear, so you leave with a blueprint, not just a feeling.
POWER IN proximity
Get close to the women who are already where you're going. Your next collaborator, client, or breakthrough is in this room.
STRATEGY THAT scales
Real frameworks for building a team, raising your prices, and growing past the ceiling you've been circling, without burning out or selling out.
PERMISSION TO GO all in
Watch other faithful women refuse to look back, and find the courage to stop hedging and fully commit to what God called you to build.
From those who know firsthand
What to Expect

A ROOM OF FAITHFUL women
Surround yourself with Christian women entrepreneurs who are building real businesses, breaking real ceilings, and chasing the calling God put in them, together.

TEACHING + panels
Learn from women who've already walked the path, the wins and the hard lessons, so you can see that if they did it, you can too.

GET DOWN TO business
Tactical strategy to take your business to where you're called: teams, pricing, systems, and scaling past the number you keep circling.

LEAVE WITH clarity
Walk out Friday with a blueprint, a clear, faith-anchored plan for your next 90 days, not just a highlight reel of good intentions.

KEEP THE FIRE alive
Take home the conviction and the community to keep going long after Tucson, so this is a turning point, not just a weekend.
What happensat ALL IN:
We open by getting honest. Name where you've been circling, hear your calling spoken over you, and get the clarity that sets the direction for everything that follows.
- ●Worship & welcome
- ●Keynote teaching
- ●Honest-conversation sessions
- ●Opening connection time
A full day of strategy and relationships, the people and the plan that move your business forward.
- ●Speaker lineup & teaching
- ●Intentional networking
- ●Sales & conversion strategy
- ●Celebration lunch with speakers
We get tactical. Build the team, the systems, and the 90-day plan to grow past your ceiling, then declare it out loud. No turning back.
- ●Workshop-style strategy sessions
- ●Panel discussions & Q&A
- ●Your 90-day ALL IN plan
- ●Declaration & sending out
📍 Sheraton Tucson
Tucson, AZ · Room block rate $107/night
5151 E Grant Rd, Tucson, AZ 85712
Room block details will be provided in your confirmation email.


You were never meant to build this alone.
Every calling worth answering starts with a holy discontent, the sense that you were made for more. And because I believe God is the source and strategy is the vehicle, here's the truth:
I spent years circling the same number, doing it all myself, certain that working harder was the answer. It wasn't. The shift came when I got in the right room with the right women and stopped looking back.
ALL IN was built on that belief: that you were created for business, that you don't cross alone, and that the room you're in determines how far you go.
After years of building NACWE and watching women cross over, one thing stands clear:
we were never meant to cross alone.
, Heather Rosson, President & CEO, NACWE
Get in the room
July 22–24, 2026 · Tucson, Arizona. Early bird ends Friday, once these seats are gone, they're gone.
I'm not asking if you're ready. I already know you are. The only question left is whether you'll be in the room.
- ●3 Full Days of High-Impact Sessions
- ●Option to upgrade and add the NACWE Pool Party for just $97
- ●Access to Keynotes, Workshops, and Panels
- ●Network with 100+ Attendees
- ●Attendee Event Swag
- ●Everything in General PLUS,
- ●Exclusive VIP Seating
- ●VIP Dinner on Thursday night with Speakers and Sponsors
- ●Access to VIP Registration
- ●VIP Merch + VIP Swag Bag
- ●Full Conference Recording
- ●Includes Pool Party on Wed Night
Frequently asked questions

